> For the complete documentation index, see [llms.txt](https://support.ordereazi.com/central/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.ordereazi.com/central/order-management/universal-branding-calculator/how-branding-pricing-works.md).

# How branding pricing works

How the Universal Branding Calculator picks a tier and works out the branding and setup lines on a project.

If you don't know how the Universal Branding Calculator (UBC) in OrderEazi picks a price, a quote can come out wrong without anyone noticing. Each branded line is priced from a few pieces you set up: branding types, tiers, branding and setup products, branding groups, and positions. Here's how they fit together, followed through one example.

### Before you start

You'll need the products, branding types, and branding groups set up. See [Universal Branding Calculator](/central/order-management/universal-branding-calculator.md) for the order to do it in.

### The pieces you set up

* **Branding type:** A branding method, such as Embroidery or Screen Printing.
* **Tier:** A quantity range on a branding type, such as 100 to 249. If you tick **Allow Specific Colour Configurations** on a tier, it can have a different price for each number of colours.
* **Branding and setup products:** Each tier, or each number of colours on it, has a **Branding SKU** and a **Setup SKU**: the codes of two products. Their costs and selling prices are what you charge.
* **Branding group:** A set of products that can be branded in the same places, such as golf shirts.
* **Position:** A place on the product, such as Left Chest, with the branding types allowed there and the most colours for each (**Number of Colours for Branding**).

### How a branded line is priced

When a sales rep adds branding to a project line, OrderEazi:

1. **Adds up the quantity.** It totals every size and colour the rep entered. That total picks the tier.
2. **Picks the tier.** It uses the tier whose minimum and maximum include the total.
3. **Picks the colour price.** If the tier has a price for each number of colours, it uses the one the rep chose.
4. **Adds a branding line.** One line for each position, for the total quantity, priced from the **Branding SKU** product.
5. **Adds a setup line.** One line for each position, for a quantity of 1, priced from the **Setup SKU** product.

Each line's cost comes from the product's supplier price for that quantity, or its default cost if the line's supplier doesn't supply it. Its selling price comes from the client's pricelist. If the pricelist has no price, OrderEazi adds the sales rep's default markup to the cost.

> **Warning:** If the total quantity is outside every tier on a branding type, no branding or setup line is added for that position, and there's no message. Leave the **Maximum Quantity** of your top tier blank, so it covers any quantity above it.

### One example, start to finish

Embroidery has three tiers: 1 to 99, 100 to 249, and 250 and up. Its 250 and up tier uses EMB-250, which costs R8 and sells at R14, and EMB-SETUP, which costs R350 and sells at R450. Screen Printing has two tiers, 1 to 249 and 250 and up, each with a price for 1, 2, and 3 colours. Its 250 and up 2-colour price uses SP-250-2C, which costs R11 and sells at R19, and SP-SETUP, which costs R400 and sells at R550.

A sales rep quotes 250 golf shirts, 100 in M and 150 in L, with Left Chest embroidery and a 2-colour Full Back screen print. The total is 250, so both methods use their 250 and up tier. OrderEazi adds:

* **The shirt lines:** One for 100 M and one for 150 L.
* **"EMBROIDERY | LEFT CHEST":** 250 at R14, R3 500 selling and R2 000 cost.
* **"SETUP FOR EMBROIDERY":** 1 at R450, R350 cost.
* **"SCREEN PRINTING | FULL BACK | 2 Colour(s)":** 250 at R19, R4 750 selling and R2 750 cost.
* **"SETUP FOR SCREEN PRINTING":** 1 at R550, R400 cost.

The branding adds R9 250 to the quote. If the client cuts the order to 200, the sales rep selects **Edit Branding**. The total of 200 moves both methods to their lower tiers, and the prices change with them.

### Related pages

* [Branding and setup products](/central/order-management/universal-branding-calculator/branding-and-setup-products.md): the products behind each price
* [Branding types](/central/order-management/universal-branding-calculator/branding-types.md): set up the methods and tiers